Vertical Video for Marketers: The New Best Practice in Video Marketing

Are you looking for the hot new trend in video marketing? If so, let’s talk about vertical video. Over the last few years, vertical video has become a must-have for digital marketers everywhere. It's versatile, easy to consume, and it provides a powerful medium for engagement with your audience.

What exactly is vertical video though? Put simply, it’s a video that’s captured and displayed in portrait orientation (in contrast to horizontal or “landscape” videos). In this article, we'll delve into why marketers should be paying attention to this new best practice. We'll discuss the ways that vertical video can engage consumers, drive brand awareness and ultimately, lead to conversions.

Vertical Video Is the Future: How Mobile Has Changed the Game

Gone are the days when watching video meant being tied to a desktop computer. Nowadays, smartphones have changed the video game completely—and that means it's time for marketers to change their offerings, too.

Enter vertical video: the new best practice in video marketing. Leveraging mobile devices, vertical videos are optimized for smartphone screens—and studies show people prefer them for ease of viewing, faster loading times and better usability. So why is this format becoming so popular?

Well, bandwidth has increased dramatically in recent years, meaning faster downloads and higher-quality viewing experiences—particularly from mobile devices. With more people doing their browsing on-the-go, there's greater pressure than ever for marketers to make sure their videos are optimized for a variety of devices and screen sizes. That's why marketers need to be sure they're creating videos that are specifically designed in a vertical format with an ideal size of 1080 x 1920 pixel resolution.

Vertical Video Gets More Views and Engagement

It's time to switch up your video marketing strategy with vertical video. Why? Because this type of video gets more attention and higher levels of engagement from viewers. It's no secret that the mobile phone is one of today's most popular ways to consume information, and vertical videos look better on the smaller screens of phones and tablets than those in the traditional landscape orientation. That means viewers are more likely to pause and watch, as they don't have to rotate their screens.

On top of that, platforms like Instagram have adopted vertical video as a key factor in their algorithms, so clearly it’s a preferred format for engagement. In fact, companies report that switching to vertical format saw an increase in likes by 41%, comments by 16%, and views by 12%! That’s why it pays off for marketers to shoot videos specifically designed for social media feeds in portrait mode.

How to Create Engaging Vertical Video Content

You're probably thinking that creating engaging vertical video content is easier said than done. Well, the good news is that there are some easy ways to make sure your vertical video content is both effective and eye-catching. Here's what you need to know:

Keep it Short and Sweet

Vertical videos should be concise and get to the point. You don't want to overwhelm your viewers with too much information in one video, so use short clips or snippets instead. This will help keep the viewer engaged and wanting more, which makes them more likely to watch the rest of your series.

Get Creative With Your Editing

Editing your vertical videos is key for making them visually appealing to your viewers. Play around with fun transitions like fades, zooms and kaleidoscope effects, or try adding text overlays or music to draw attention to important points of your videos. Just make sure not to overdo it—you don't want your viewers to be overwhelmed with all the flashy effects!

Plan Your Videos Strategically

It's also important for you plan out each video carefully before you start shooting. Think about what message you want to get across in each video, what visuals will best support that message, who will be featured in each video, etc. By taking the time up front to plan out each video, you can avoid any last-minute scrambling when it comes time for shooting and editing!

Optimizing Your Vertical Videos for Maximum Reach

Optimizing your vertical videos for maximum reach is easy when you understand why it’s superior to horizontal video. Vertical video gives marketers an advantage in a few key areas:

Easier viewing on different devices

Vertical video can be easily viewed on mobile devices like smartphones and tablets without the need to rotate the device, making it easier for viewers to watch. This is especially true of other small screen devices such as laptops, where space is a premium. No more black bars!

More engagement

Studies show that people interact more with vertically formatted videos than horizontally formatted ones. That means better engagement for your content, as well as stronger relationships with your followers and customers.

Increased reach

They say that seeing is believing, and with vertical video that’s definitely the case. People are more likely to watch a vertical video than a horizontal one, so you can increase your reach beyond just those who already follow you on social media.

Besides these advantages, marketers should also consider design elements such as text size and brightness when optimizing their vertical videos for maximum reach and engagement. Keep these tips in mind and you’ll be well on your way to creating engaging videos that will wow your audience!

Conclusion

To sum it up, Vertical Video is an important consideration for marketers to have. By understanding the benefits of Vertical Video, you can create content that will captivate your audience and optimize your message for multiple platforms.

It is important to keep in mind that Vertical Video is not a one-size-fits-all solution, and depending on your brand and audience, you may want to mix it up with traditional horizontal video or other creative alternatives. By understanding the benefits of Vertical Video and its potential for engaging viewers on multiple platforms, you can craft the perfect video for your brand and make your content stand out from the competition.